Initial inspiration for my project was based around my trip to the natural history museum. I gathered images of beautiful rocks, minerals and crystals that enlightened me with ideas for textures and colour.
as you can see in the photo on the right side there are many different shades, hues, surface patterns and fine details. Whilst looking into the fiat 500 target market for their car internationally they are all about a positive brand identity and a clear message. What couldn't be more positive than mother nature herself and her own self sufficient sustainability.
Initial inspiration for my project was based around my trip to the natural history museum. I gathered images of beautiful rocks, minerals and crystals that enlightened me with ideas for textures and colour. 
as you can see in the photo on the right side there are many different shades, hues, surface patterns and fine details. Whilst looking into the fiat 500 target market for their car internationally they are all about a positive brand identity and a clear message. What couldn't be more positive than mother nature herself and her own self sufficient sustainability. 
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